Sierra Breaks Down Top Gear Choices for Warrior Dash 2019
Chicago, Ill. – January 23, 2019 – As a part of Warrior Week, Warrior Dash, a 5k obstacle course race that more than 3 million people have completed since 2009, has teamed up with Sierra, a multichannel off-price retailer that delivers great savings on outdoor and active brands, to break down the top gear choices to help Warriors conquer the course in 2019.
In 2019, Warriors have three course distances to choose from: an obstacle-loaded 1-mile course, a 10k option for those wanting to kick it up a notch, and the signature 5k course featuring 12 unique obstacles. No matter what distance Warriors go for, Sierra breaks down the essentials with “Gear Up: Your One-Stop Warrior Shop.”
Sierra, the official outdoor retail partner of Warrior Dash, offers great prices, online and in stores, on top brands in active and outdoor apparel, footwear, and gear. Whether for running, yoga, camping or hiking, Sierra has something for everyone.
During the 2019 Warrior Dash season, Sierra encourages participants to share their experience at Warrior Dash on social media at the before and after photo displays, located outside of the Sierra Changing Stations. Participants can also visit Sierra’s tent in the festival area to play fun games, win great prizes, and learn more about the brand. New in 2019, participants and spectators can kick-up their feet in the Sierra Lounge, which will also display apparel, footwear and gear.
Warrior Week features five days of training tips, healthy living advice and discounts to help participants stick to their New Year’s resolutions of health, fitness and personal fulfillment. As a part of Warrior Week, now through Sunday, January 27, it’s Buy One, Get One Half Off all 2019 Warrior Dash registrations with promo code WARRIORWEEK19.
Warrior Dash will kick-off their 10th anniversary season February 2019, making over 20 stops nationwide. To learn more, or to register, visit WarriorDash.com.
About Warrior Dash:
Warrior Dash is the 5K obstacle course race that anyone can start and everyone can finish. Since 2009, over 3 million participants have celebrated their decision to leave their normal weekend in the mud - and the running industry hasn’t been the same since. Warrior Dash and its parent company, Red Frog Events, with the help of participants and a variety of initiatives, have donated over $14.5 million for St. Jude Children’s Research Hospital. Visit WarriorDash.com to learn more or find a location near you.
Founded in 1986, Sierra helps customers get active and outside with epic brands, vast selection, and teeny, tiny prices. Sierra is part of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. Shop any of our 35 Sierra stores or visit Sierra.com to find apparel, footwear, and gear for your whole family at incredible prices. Find us on Instagram and tag us with #EpicEveryday, to share your discoveries.
About Red Frog Events:
Red Frog Events is an event production company and a pioneer of the experiential entertainment industry, recognized for its award-winning company culture. Since 2007, the company has developed innovative brands including the Warrior Dash obstacle race series, Firefly Music Festival, and Chicago Beer Classic. Red Frog also provides event services ranging from food and beverage to its ticketing platform, EventSprout. Red Frog has been named one of Forbes' "Most Promising Companies in America,” has appeared consecutively on Inc. Magazine’s "Fastest Growing Companies" list, and was recognized on Chicago Tribune's "Top Workplaces" from 2011-2014, among other honors. In recognition of its philanthropic efforts, the company was selected as St. Jude Children's Research Hospital's "Corporate Partner of the Year.” To date, Red Frog has raised over $14.5 million of a $25 million-dollar fundraising commitment to St. Jude and in 2016, announced a one percent profit donation to the organization. Visit RedFrogEvents.com for more information.